Industry status
At present, the industry in which we operate is highly competitive and there are many similar products on the market. However, with the continuous change and upgrading of consumer demand, the market also presents some new opportunities and challenges. Our products need to stand out in the fierce competition and meet the increasingly diverse needs of consumers.

After in-depth market research, we have identified the following target markets:
[Medical beauty industry]:The market has a high consumption capacity and the pursuit of quality, there is a greater demand potential for our products.
[Big Health Industry]:This market is growing rapidly and consumers' acceptance of innovative products is high, which is an important direction for us to expand the market.
 

Main Market
Domestic:Shanghai, Guangzhou, Shenzhen, Hainan, Zhejiang, Jiangsu and other regions (we fully expand the national market, the market will continue to grow)
Overseas:South Korea, Europe and the United States, Southeast Asia and other regions (we take the three overseas regions as the base point, continue to develop, and strive to move towards more regions)
 

Product Strategy
Continuous product innovation and improvement to improve product quality and performance.
Rich product line, the introduction of different specifications, different functions of the product, to meet the needs of different consumers.
Strengthen brand building, improve brand awareness and reputation.

 

Price Strategy
To formulate a reasonable price system, we should not only ensure the profit space of products, but also have market competitiveness.
According to different market demand and competition, flexible adjustment of price strategy.
 

Channel Strategy
Establish diversified marketing channels, including online channels and offline channels.
Strengthen cooperation with distributors and retailers to expand sales network.
Develop e-commerce platforms to increase the share of online sales of products.

 

Marketing Objectives

Short term goals (1-2 years)
increase product awareness and achieve [30] percent brand awareness in the target market.
increase market share to reach [10]% in the target market.
Achieve annual sales [above 0.3 billion]
Medium-term goals (3-5 years)
Consolidate market position and become a leading brand in the target market.
Expand the product line to meet the needs of different consumers.
Establish a good brand image and improve brand loyalty.
Long-term goals (more than 5 years)
Continuous innovation, leading the development of the industry.
Continue to expand the international market and become a brand with global influence.

Qi charm biology, will steadily implement our marketing plan, to complete the planning objectives, the company's development to a higher level. Also welcome friends from all walks of life to communicate and cooperate, and strive for a strong alliance and a win-win future!